END USER LICENCE AGREEMENT

Pearla Camera App & Website

Effective Date: 20 Feb 2024 | Last Updated: 15 Mar 2026

1. Introduction and Scope

This End User Licence Agreement (“EULA”) is a legally binding agreement between you (“you”, “your”, or “user”) and House of Mars, a company registered in England and Wales, with its registered address at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (“we”, “us”, “our”, or “House of Mars”).

This EULA governs the licence granted to you to install and use the Pearla camera application (the “App”), including any updates, patches, or supplements thereto, unless such updates are accompanied by a separate licence agreement.

By downloading, installing, accessing, or using the App, you confirm that you have read, understood, and agree to be bound by this EULA. If you do not agree to these terms, you must not download, install, or use the App, and you should delete any copies in your possession.

This EULA should be read alongside our Terms of Use and our Privacy Policy, which together govern your relationship with us in connection with the App and our related website (collectively, the “Services”). The relationship between this EULA and the Terms of Use is described in Section 9.

2. Definitions

In this EULA, unless the context requires otherwise:

“App” means the Pearla camera application, including all associated software, code, data files, proprietary assets, presets, profiles, colour calibration data, and documentation, in both compiled and uncompiled form.

“Device” means an Apple-branded device that you own or control and on which the App is installed.

“Proprietary Processing” means the proprietary image processing pipeline, colour science, colour calibration profiles, film emulation profiles, look-up tables (LUTs), algorithms, and any other proprietary technology that the App applies to photographs and videos captured using it.

“User Content” means any photographs, videos, or other content that you create, capture, or produce using the App.

3. Licence Grant

3.1 Grant of Licence

Subject to your compliance with this EULA and the Terms of Use, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to download, install, and use the App on Apple-branded Devices that you own or control, solely for your personal or professional use and as permitted by the Apple App Store Usage Rules.

3.2 Nature of Licence

The App is licensed, not sold, to you. This EULA does not grant you any ownership interest in the App or any of its components, including the Proprietary Processing. All rights not expressly granted to you under this EULA are reserved by House of Mars.

3.3 Scope of Permitted Use

You may use the App for personal and commercial photography and videography workflows. However, your licence to use the App does not extend to any rights in or to the underlying Proprietary Processing, as further described in Section 6.

4. Licence Restrictions

Except as expressly permitted by this EULA or as required by applicable law (including, where applicable, the rights granted under Sections 50A, 50B, and 50C of the Copyright, Designs and Patents Act 1988), you shall not:

(a) copy, reproduce, distribute, publicly display, or publicly perform the App or any part thereof;

(b) modify, adapt, translate, or create derivative works based on the App;

(c) reverse-engineer, decompile, disassemble, decode, or otherwise attempt to derive, discover, reconstruct, extract, copy, replicate, or infer the source code, object code, algorithms, data structures, models, presets, profiles, workflows, underlying logic, or know-how embodied in the App or any part of it, including without limitation the Proprietary Processing;

(d) rent, lease, lend, sell, sublicence, assign, or otherwise transfer your rights in the App to any third party;

(e) remove, alter, or obscure any copyright, trademark, or other proprietary notices contained in or on the App;

(f) use the App for any unlawful purpose or in violation of any applicable laws or regulations;

(g) use any automated means, including bots, scrapers, or crawlers, to access or interact with the App or to extract data or content from it;

(h) attempt to gain unauthorised access to the App, its servers, or any systems or networks connected to the App;

(i) circumvent, disable, or interfere with any technological protection measures, access controls, digital rights management, subscription verification, or other security features in or relating to the App;

(j) redistribute, resell, or commercially exploit the Proprietary Processing, including any colour calibration profiles, film emulation profiles, presets, or algorithms, except as expressly permitted in writing;

(k) use the App, its outputs, or any proprietary assets contained within it to develop, create, validate, train, improve, or contribute to any competing product or service, or to replicate or emulate any part of the App; or

(l) use the App in any manner that could disable, damage, overburden, or impair our servers or networks.

5. App-Specific Matters

5.1 Connectivity

The App requires an internet connection on first launch for account creation and authentication. After initial setup, the App is designed to function offline, although an internet connection may be required periodically for subscription validation.

5.2 Intended Use

The App is a professional creative tool for photography and videography. It is not designed, tested, or intended for use in safety-critical, life-critical, or high-risk applications, including medical imaging, forensic evidence capture, or any application where a failure or inaccuracy of the App could lead to death, personal injury, or significant property damage. You are responsible for verifying that the App’s output is suitable for your intended purpose before relying on it.

5.3 Future Platform Availability

The App is currently available exclusively on Apple’s iOS platform. If we make the App available on additional platforms in the future, your use on any additional platform will be governed by a version of this EULA applicable to that platform.

6. Intellectual Property and User Content

6.1 Our Intellectual Property

The App, including all software, code, architecture, user interface, design, graphics, documentation, and the Proprietary Processing, is the exclusive property of House of Mars and is protected by copyright, trade secret, and other intellectual property laws of the United Kingdom and international treaties. All rights not expressly granted herein are reserved.

6.2 Ownership of User Content

You retain full ownership of all User Content that you create using the App. Nothing in this EULA transfers ownership of your photographs, videos, or other creative output to House of Mars. You are free to use, distribute, licence, sell, and commercially exploit your User Content without restriction.

6.3 Proprietary Processing in User Content

You acknowledge that photographs and videos captured using the App’s standard (non-RAW) capture mode will include Proprietary Processing baked into the output file. While you own the resulting photograph or video and may use it freely, you may not:

(a) extract, isolate, reverse-engineer, or otherwise attempt to derive the Proprietary Processing from any output file;

(b) use any output file as a basis for recreating, replicating, or approximating the Proprietary Processing for use in any other software, product, or service; or

6.4 RAW Capture

The App offers the ability to capture unprocessed RAW files alongside processed output files. RAW files are captured without the application of Proprietary Processing, and no intellectual property restrictions beyond your standard licence obligations apply to RAW files.

7. Apple App Store — Additional Terms

You acknowledge and agree that:

(a) this EULA is between you and House of Mars only, and not with Apple Inc. (“Apple”). House of Mars, not Apple, is solely responsible for the App and its content;

(b) Apple has no obligation to furnish any maintenance or support services with respect to the App;

(c) in the event of any failure of the App to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price (if any) for the App. To the maximum extent permitted by applicable law, Apple has no other warranty obligation with respect to the App;

(d) House of Mars, not Apple, is responsible for addressing any claims relating to the App or your possession and use of the App, including product liability claims, regulatory compliance claims, and claims arising under consumer protection or privacy legislation;

(e) in the event of any third-party claim that the App infringes that third party’s intellectual property rights, House of Mars, not Apple, will be solely responsible for the investigation, defence, settlement, and discharge of any such claim;

(f) Apple, and Apple’s subsidiaries, are third-party beneficiaries of this EULA, and upon your acceptance of this EULA, Apple will have the right (and will be deemed to have accepted the right) to enforce this EULA against you as a third-party beneficiary; and

(g) you must comply with all applicable third-party terms of agreement when using the App, including your wireless data service agreement.

If there is any conflict between this EULA and any mandatory Apple App Store requirements, those mandatory requirements shall prevail to the extent of the conflict.

8. Termination of Licence

8.1 Termination by You

You may terminate this EULA at any time by uninstalling the App from all Devices and deleting your account from within the App.

8.2 Suspension and Termination by Us

We may suspend or terminate the licence granted under this EULA with immediate effect where we reasonably consider it necessary, including where:

(a) you breach any provision of this EULA, including the licence restrictions in Section 4;

(b) you engage in reverse engineering, circumvention, or extraction of Proprietary Processing in breach of this EULA;

(d) suspension or termination is necessary to protect the security or integrity of the App;

(e) we are required to do so by law, regulation, or a binding court order; or

(f) your access to the Services is suspended or terminated under the Terms of Use.

Where we consider it practicable and appropriate in the circumstances, we may give you notice and a reasonable opportunity to remedy a breach before suspending or terminating the licence. However, we are not obliged to do so where, in our reasonable judgement, immediate action is warranted.

8.3 Effect of Termination

Upon termination of this EULA for any reason:

(a) all rights and licences granted to you under this EULA shall immediately cease;

(b) you must uninstall and delete all copies of the App from your Devices; and

(c) any provisions of this EULA that by their nature should survive termination shall continue in full force and effect, including Sections 4, 5.2, 6, 7, 9, and 10.

9. Relationship Between This EULA and the Terms of Use

9.1 Scope

This EULA governs specifically the licence to install and use the App, the restrictions applicable to that licence, and the intellectual property protections relating to the App and its Proprietary Processing.

The Terms of Use govern the broader use of the Services, including subscriptions, billing, renewals, refunds, cancellation, account rules, user conduct, beta features, support, disclaimers, limitation of liability, and general service operation.

9.2 Conflict

In the event of any conflict between this EULA and the Terms of Use:

(a) this EULA shall prevail with respect to licence scope, licence restrictions, and intellectual property protections relating to the App; and

(b) the Terms of Use shall prevail with respect to broader service, subscription, commercial, and operational matters.

9.3 Disclaimers and Liability

To the extent permitted by applicable law, disclaimers, limitations of liability, and consumer-rights provisions relating to the App and the Services are governed by the Terms of Use, which are incorporated by reference. Nothing in this EULA excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law, including under the Consumer Rights Act 2015.

10. General Provisions

10.1 Governing Law and Jurisdiction

This EULA and any dispute or claim arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction. If you are a consumer, nothing in this section deprives you of the protection afforded by the mandatory provisions of the law of the country in which you are habitually resident, or of your right to bring proceedings in the courts of the country in which you are domiciled, where such rights are granted by applicable law.

10.2 Updates to This EULA

We may update this EULA from time to time to reflect changes to the App, changes in applicable law, or operational or business changes. Material updates will be communicated to you in accordance with the notification and change-of-terms provisions in the Terms of Use. Your continued use of the App after an updated version of this EULA takes effect constitutes your acceptance of the revised EULA, to the extent permitted by applicable law. If you do not agree to the updated terms, you must stop using the App and delete it from your Devices.

10.3 Severability

If any provision of this EULA is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

10.4 No Third-Party Rights

Except as provided in Section 7 (Apple App Store — Additional Terms), a person who is not a party to this EULA shall not have any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this EULA.

10.5 Language

This EULA is drafted in English. If translated into any other language, the English language version shall prevail in the event of any conflict, to the extent permitted by applicable law.

11. Contact Us

If you have any questions or concerns regarding this EULA, please contact us at:

House of Mars 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom Email: support@houseofmars.io